Blogging 101 #4: Writing to your audience

I am part of a group title “Life Change” sponsored by the psychiatric division of a health provider specializing in providing Part B coverage for the Medicare crowd. This group is composed of men and women who are less than enchanted with the results of living beyond the bloom of youth.

Ninety days was the span allotted to this group; the end is nigh. Soon we will disperse to the borders of the county. Changes are we will never see each other again because the patterns of our lives are so different. Nevertheless, there is so much common ground.

1. Arriving at the gates of 65, we still have more questions than answers.
2. We have not congealed into amorphous blobs label senior citizens, but remain individuals with eccentricities, habits both good and bad, likes, lust and dislikes.
3. In spite of, or maybe because of the diminishments gifted by aging, we each need to make a choice each and every day: to engage with life to the fullest extent of our capabilities, or to disengage and let the moments of the day simply slide away.

Hocus, Pocus, FOCUS, Dominocus!

Focus being the key word.  Assignment Two asked us to revisit the title and the tagline of our blogs and ask ourselves if the combination reflected the subject of our blog, and our personality. The title and tagline of my blog certainly felt loosey-goosey to me.  It lacked focus. It lacked a core. It lacked an axel around which the wheel could turn.

 

“Kicking Days” popped up with an image of “kicking the tires” to see if a car was roadworthy. Further research turned up the information that “kicking the tires” is a financial investor’s term for researching a company to see if it was investment worthy. Even more research turned up the Latin phrase “E tira kikium” that loosely translates to “a kick for luck.”

Voila, a one word change to the blog title, plus a change to the tagline has refocused my blog to a task to which I look forward. (HA no prepositions at the end of that sentence)