In the middle of last December, I was creating cat designs to print on coffee mugs. Futzing around for quotations, I stumbled over one by Maxwell Maltz. I kept coming back to it.
“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment…For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”
Maxwell Maltz, New Psychocybernetics
